Video - Lil Baby - Merch Madness

Lil Baby showcases his philanthropic side in his latest single, "Merch Madness." The accompanying music video takes us to a high school and various charity events, highlighting the rapper's commitment to giving back to the community. As Lil Baby reflects on his own journey to success, he emphasizes the importance of using his platform to make a positive impact. The catchy hook expresses his dedication to making a difference: "Merch madness, I done took it global / Jump back in my bag, did this one for the culture. Ain't too good to give, my cup been running / Made these millions for the kids, I gotta turn it over." Throughout the video, Lil Baby is seen donating to kids, attending a NBA basketball game, and engaging in acts of charity. The star-studded visual also features appearances from DJ Khaled, Meek Mill, Robert Kraft, Michael Rubin, Jayson Tatum, Chris Paul, and many more, further emphasizing the collective effort to give back. Produced by Richie Souf, "Merch Madness" marks Lil Baby's first release since "Go Hard" in April. He has since collaborated with Gucci Mane and The Weeknd, demonstrating his continued dedication to creating impactful music while using his platform to inspire and uplift others.