Video - Rick Hyde - EAST SIDE Feat. ElCamino

Rick Hyde, a member of the Black Soprano Family, continues to showcase his talent with the release of his new video for the track "East Side." The song is part of his recent album, "Lupara," which features eight tracks and collaborations with fellow Buffalo rappers Benny The Butcher, ElCamino, Boldy James, Heem, Fuego Base, and Malik. In the video, Rick Hyde and ElCamino represent their East Side neighborhood as they rap about the hot summer days and the realities of life in their community. The soulful loop provided by Chop La Rok and Scrilla adds to the nostalgic and reflective vibe of the track. The video captures scenes from a typical day on the East Side, with kids playing at the playground and the community coming together for a grill-out. Despite the challenges and violence they face, the rappers show their resilience and strength, turning their experiences into art through their music. "Lupara" is a testament to Rick Hyde's skill as an artist and his dedication to representing his East Side roots. With powerful collaborations and impactful storytelling, the album solidifies his place in the rap scene and showcases the talent coming out of Buffalo, New York.